We all remember that breathless and melodramatic press release by Fullers in August last year announcing that due to the eye popping diesel prices, ferry fares needed to rise from $300 to $344. The diesel price was emphasised in their justification to gouge us.
Now that the diesel prices have collapsed over the last three months to levels ($0.97c/litre) seen in August 2005, December 2005 and February 2007, we could be forgiven for thinking that fares could be restored to those contemporary levels too. What is good for Fullers should be after all be good for those customers that keep laying the golden eggs for Infratil.
So, come on, Fullers, the fares should drop to $260 a month if you had any sense of integrity (and were faithful to your own PR spin)