The company plans to use their 20m catamaran on a full range of ferry services throughout the day and cut Fullers' current fares by 11-20 percent.There have been many rumours over the years of a competing service but this one looks quite serious, even if it's not expected to start soon and then quite modestly with a single vessel.
Initially, they expect to be able to attract about 10 percent of Fullers’ yearly 1.3m Waiheke passengers.
Mr Kemp says operators that have competed with Fullers have been unable to sustain a service long enough to become viable. However, previous competitors have used similar sized boats to Fullers, he says.
As islanders, we of course look forward to a competitive service, certainly on speed, price and service, three things they are promising to deliver. So we welcome them warmly and wish them the best of luck with the venture.